In almost all state rankings we do, California tends to score highly based on size, weather, and various other things that make people who don’t live in California infuriated. And when it comes to fast food, it’s hard to argue against their continued dominance. The list of fast-food restaurants that originally started in the Golden State goes on forever, ranging from the really big ones (McDonald's, Taco Bell, Jack in the Box, In-N-Out, A&W) to Mexican favorites (Del Taco, Freebirds, Green Burrito, Jimboy’s Tacos, Juan Pollo) and the small, cool chains (Foster’s Freeze, Baker’s Drive-Thru, Pioneer Chicken, The Hat, Original Tommy’s, Hot Dog On A Stick), plus freakin’ Wienerschnitzel.
Big chains regularly test menus in Southern California (uh, the Waffle Taco ring a bell?) before rolling it out elsewhere. Basically, our point is: if you’ve want to try and open a fast-food chain of any kind, and you’re not thinking about doing it in California first, you may be thinking about this all wrong.
Notable fact: The founder of Wienerschnitzel only started thinking about getting into the fast-food business because the founder of Taco Bell owed him money, and offered to pay him back by letting him get an ownership stake in one of his taco shops. SYNERGY!