"It tastes like the Pumpkin Spice Latte we all know and love," Dukes said. "It's just cleaner."
By "cleaner," he means the sauce used to make the latte no longer includes artificial caramel coloring or artificial flavors, but replaces them with pumpkin puree and natural coloring. Dukes said it took three months of intensive testing this year to get the new recipe right.
At one point during testing, the company experimented with a sweet pumpkin drizzle on top of the drink, but opted to stick with the dusting of pumpkin spices because of its powerful aromatic quality, he said.