The argument for cannabutter: bioavailability
You’ll notice on the ingredients list that many edibles contain some kind of fat, whether it’s butter or oil, to increase the weed’s bioavailability — how easy it is for your body to absorb the feel-good cannabinoids. Marijuana, the cat of the recreational drug world, doesn’t play nice with water, so it needs fat to fully deliver the effects you seek.
“Humans have been digesting butter for millennia … The human body understands what to do with butter, how to process it,” says Jesse Burns, Marketing Director at Colorado’s Sweet Grass Kitchen. “Cannabutter products are gonna be a fuller effect, a more robust effect, more of that body high that consumers are looking for in an edible product.”
Fuertado agrees with Burns’ sentiments, citing testimonial evidence from his customers of longer highs with their cannabutter products. Big Pete’s Treats and Sweet Grass Kitchen are among the few businesses sticking with traditional cannabutter in an industry that increasingly favors extracts.
“My dad went to Oaksterdam University in 2009 and he learned how to make cannabutter there,” says Fuertado of Big Pete’s founder (yes, there is a literal marijuana college). “People loved our cookies since day one, so we never wanted to make a change.”