Food & Drink

How Wegmans Inspired the Most Rabid Fanbase in the Grocery World

Updated On 02/15/2017 at 05:13PM EST Updated On 02/15/2017 at 05:13PM EST
Wegman's fan
Jason Hoffman/Thrillist
O O n May 10, 2012, Wegmans... The Musical, an 87-minute, song-and-dance-filled ode to -- well -- a regional grocery store, debuted at a high school auditorium in Northborough, Massachusetts.
It told the not exactly age-old story of twin brothers working at rival supermarkets through musical numbers riffing on songs like Eminem's "Lose Yourself" and Taylor Swift's "Our Song."  The offbeat musical was the brainchild of drama teacher Maura Morrison and her students at Algonquin Regional High School, many of whom worked at the nearby store, or at least grew up shopping there. The student cast wore actual Wegmans uniforms donated by the local store. And the set featured the chain's idiosyncratic decorations, like an animatronic rooster named Casanova that clucks at every hour.  
People are connected to this store almost spiritually.
Wegmans works for all the different stages of your life.
The Washington Post / Contributor / Getty Images
The Washington Post / Contributor / Getty Images
One group of women drove over 200 miles just to attend the opening of the grocery store.