4. Hundreds of people are paid to eat hamburgers
At Wendy's HQ in Columbus, OH about 100-200 people are invited to choose one of six different burgers on a table to try. For certain menu items, it's as many as 400 lucky bastards. Then they escape to a sensory panel booth where they try the burger and rate it based on flavor, appearance, and if they'd buy it on a regular basis. They use the data from these tests to refine the burger they're creating. So basically, everyone should move to Columbus.
5. Inspiration strikes
When Wendy's was focus-grouping different toppings to go on a burger in a pretzel bun, some people on Thobe's team were pulling for a mushroom burger. Others were focused on the cheese aspect of the burger. But it was the mustard that made the burger. Everything changed when they decided to combine honey mustard AND cheese on the burger, and the focus groups immediately responded by singing that Pharrell song "Happy" in beautiful 400-part harmony... or just liking the burger a lot or whatever.