"The fact is that they literally and figuratively live below the surface of our consciousness. They're out of view. They have glassy, staring eyes. Well, you don't need to blink when you're in an aquatic medium -- that probably works against them. They make all sorts of sounds underwater, but in the air most of those sounds don't transmit, so we think maybe they're not feeling pain.
"I hope this will usher in a different, better attitude towards these animals. More respect, more concern, more stewardship, and more protection."
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