Of course, just because Americans were eating more cheese over the last few decades doesn't mean it was fancy cheese. But by the 1980s, the U.S. was already looking beyond the processed stuff. In 1983, Dr. Frank Kosikowski founded one of the biggest cheese fan clubs in the country, the American Cheese Society. And these guys were not interested in Velveeta. It was meant to be a "national grassroots organization for cheese appreciation and for home and farm cheesemaking," and by 1985, they'd already established the kind of multi-category competition usually reserved for pure-breed dogs and craft beer.