On important market research
"The five of us go out every year or so and we do a trends trip. We've been to Portland, Oregon, and Miami, and San Francisco. I’ve been to London. And then we come back and we make stuff from that. When we do it, we’ll usually do a neighborhood. We did it here in New York about six years ago. We started at the chocolate place in Soho, Jacques Torres. We started there, and I thought we were just going to eat chocolate, so when the chocolate came out, I ate like two or three truffles. But then they said, 'We also have ice cream.' And they had really good ice cream. So suddenly, we were trying six or eight different ice creams. And I’m thinking, 'I’m not gonna make it. It’s 11 in the morning.' But luckily we had to walk a bit to the next place. We did a bunch of places, probably 15 in a day. You have to walk, or you die."
On international discrepancies "In the UK, we have a team for the EU flavors and they actually decided to break off a little bit. For instance, they have the same three new Cores, but their flavors are a little different because they said, 'People are not going to like the mocha, why don’t we just go all chocolate on the Boom Chocolatta?' It’s not even called that in the UK. It’s Whole Lotta Chocolate. So they completely branched off. I guess we did it to them back in 1776. It’s payback!"
On the worst ice cream he's ever made "I know I’ve probably said this one before, but Ben came to me and he wanted to do a rose-flavored ice cream. He said, 'We’re working with a women’s cooperative in India and we want to do this rose flavor.' I said okay, I made it. And I thought it tasted pretty rosy. But I gave it to him and he says, 'Where’s the rose?' I bumped it up, it was really rosy. He said no, not enough. I bumped it up again, and I even put a little bit of cherry juice in from the Cherry Garcia cherries, because I figured if he saw pink, maybe he’d go for it. Well this time he said, 'I can sort of taste it, but it’s not enough.' At this point, I can taste the thorns. It was so freakin’ rosy! He was still convinced it didn’t have enough rose, so he told me to take it up to the scoop shop and see what they say. So I made up a tub, took it up there, and gave samples out for free. People had to fill out a little card. My favorite was the one that said, 'This tastes like my Grandmother’s armpits.'"
Kristin Hunt is a Food/Drink staff writer for Thrillist, and wants to see the rest of the comment cards for that rose ice cream. Follow her at @kristin_hunt.