According to a report from Bernstein in 2013, Greek yogurt makes up over 40% of the total yogurt market. It was only slightly above 20% in 2011. And it continues to grow in popularity. We corresponded with the good people at Chobani and learned that while they make Greek-style strained yogurt, their yogurt isn't physically shipped in from Greece. All of it is produced in the US of A, some at a plant in Twin Falls, Idaho that is the "world's largest yogurt manufacturing facility."
What it is: Strained yogurt (three cups of milk are strained to make one cup of Chobani)
How it's different from other yogurts: "Twice as much protein as regular, unstrained yogurt" (some brands have 15g of protein)
The consistency: Creamier than regular, strained yogurt, though not as thick as Icelandic yogurt
Popular brands: Chobani, FAGE, Oikos