Food & Drink

Whole Foods Is Launching Cheaper Stores for Poor Millennials

Published On 05/07/2015 Published On 05/07/2015

Even if you say you're just going to Whole Foods for some trail mix, you're liable to walk out with a $200 receipt and several jars of "artisanal" pickles. Whole Foods is a notorious bank buster, but it might be heading towards a reputation revamp, thanks to a new shop concept.

Forbes reports that the chain is planning to roll out a crop of stores with all the same Whole Foods standards, but a significant price cut. The cheaper markets will feature a "curated selection" and "streamlined design," so they may not be quite as cavernous as the original shops. But they will cost less, and Whole Foods is hoping the lower prices will lure more 20- and 30-somethings to their brand. The first stores won't be ready until next year, but you can expect more details on those come September.

Kristin Hunt is a Food/Drink staff writer for Thrillist. She is a Trader Joe's loyalist, but may have to check out one of these Whole Foods 2.0 shops. Follow her at @kristin_hunt.

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