Obviously, few foods exude manliness quite like a bacon-loaded cheeseburger roughly the size of a small dog. And everyone knows that women are supposed to choose healthier options like salads, right? At least, that's what food marketing has taught us, and that might be exactly how we like it, according to new research.
You probably don't need studies to tell you social forces and advertising greatly influence what men and women choose to eat. But now, a paper published in the journal Social Psychology suggests that the gender stereotypes used on food packaging actually have the ability to change the way we think the food tastes, according to a report by TIME. As it turns out, gender stereotypes taste great. Mmm.
"When the packaging and healthiness of the food were gender schema congruent (i.e., feminine packaging for a healthy food, masculine packaging for an unhealthy food) both male and female participants rated the product as more attractive, said that they would be more likely to purchase it, and even rated it as tasting better compared to when the product was stereotype incongruent," researchers stated in the abstract of the paper, "Macho Nachos."