Meat quality has improved dramatically, says meat guy
Naturally the folks from Certified Angus Beef have an interest in claiming that today's beef is of higher quality than yesteryear, but that doesn't mean it isn't true. When chatting with corporate chef Michael Ollier, he stressed that what was on the table at steakhouses in the '70s doesn't hold a romantic votive candle to what's being served today.
“More ranchers are raising higher-quality beef, which we can tell because Certified Angus Beef has a much higher acceptance rate of cattle today.”
When CAB launched in 1978, it was the first branded beef company in the world, but it's now joined by over 100 others who all set distinct quality benchmarks on their products that simply didn't exist for older generations of cattle. He thinks that the more heavily marbled meat has shifted diners' tastes.