"You know, we try to listen to our employees and our customers. The stores are always where our best ideas come from. That's where the truth of our business lies," said Richardson. "This is one of those instances where we did that, and it really changed everything.
"I don't think we want to mess with this one, it's big part of who we are, and why people love us. I think we'll stick with it. There's a simple elegance to it that just works."
The next time your buddy asks you at 3am why White Castle tastes so, so damn good, you can tell him: Meat Horns, holes, and steam -- White Castle's defining trio.