Its competition... isn't really competition
"I think Whole Foods is cool. I think they do something that's completely different than what we do. I get frustrated when people try to compare us to Whole Foods. I think we're a little different and we do our own thing. We can all coexist."
"I had a customer come in and ask, 'Do you guys have any conflict with Whole Foods?' And I said, 'They have employees come over here all the time and we go over there all the time.'"
Those bells are an employee-only code
"It's a communication system. Basically it's an intercom, except for the response time for this system is a lot better. Instead of asking for so and so to come to the front, one bell [ring] calls for one of us to come up and help the register. Response time is quicker -- you get more people coming up."
"Usually [employees] are assigned to registers, but they're allowed to bounce off and support others if there's not a lot going on up front. And it's cool because one of the things TJ's is known for is no wait times, or low as possible wait times. We want to get everyone through as quick as we can to facilitate them having a good rest of their day."