Now, on their own, Fireballs are actually a strong, timeless candy. But Halloween, and the days following it until that TJ Hooker pillowcase is empty, are all about speed. To properly earn your keep while Fireball-eating, you’ve gotta put in at least 3-5 solid minutes of heat-beating. To properly keep your teeth, you have to suck on that oddly delicious central candy orb for about 15 more. They also taste better -- and go down quicker -- in shot form, though it's unlikely your neighbor is handing out whiskey.