Option 2: Blame the customer and vent your own frustrations
While restaurateurs who complain about bad reviews probably think it's much easier for those with near-perfect ratings, it turns out that universal acclaim is not without its drawbacks. Want proof? You can find it in the middle of long stretch of open highway in California. Here, acclaim seems more like a curse.
Out along the 395 in little Big Pine, California, valley-set and bracketed by mountains, sits a huge ruddy yellow barbecue on an 8ft trailer, so conspicuous you can see it from the road. It's the eponymous grill of the Copper Top BBQ -- modest highway eatery, father-son affair, and The Best Restaurant in the United States of America.
The distinction is no mere personal whim. It was decided by you: by popular vote. Yelp announced last January, with customary fanfare, that it had rigorously studied its archive of user ratings to determine the hundred best-reviewed restaurants in the site's history from across the entire country -- "from food trucks to fine dining," as its press release put it. There are more than 600,000 restaurants in America. Copper Top emerged as No. 1. Suddenly, instantly, this unassuming family enterprise was launched from roadside obscurity into the stratosphere of culinary superstardom.