The most-talked-about new burger in New York is missing one key ingredient -- meat -- but don’t go calling it a veggie burger.
Bareburger, a New York-based burger chain, has always been keen on ethically sourced, organic ingredients, and its newest creation takes those factors to a whole new level. The Impossible Burger comes from Impossible Foods, a Silicon Valley start-up known for its meat-free collabs with Momofuku Nishi, Saxon + Parole, and other restaurants in NYC and beyond. While New Yorkers have been on a meat-free burger kick for some time now (see Superiority Burger and by CHLOE) Bareburger’s Impossible Burger is a total game-changer in that it’s completely indistinguishable from Bareburger’s regular meat burgers. Despite the fact that it uses an organic, plant-based patty, it looks, cooks, smells, and, somehow even tastes exactly like beef.