One of their top sellers was invented on the fly
American Globs, a delightful concoction of vanilla ice cream, pretzels, sea salt, and chocolate dip, is consistently one of Big Gay’s top sellers. But its existence is a total accident, and it involves the author Neil Gaiman. Intrigued? Read on.
“We’d been going back and forth with [Gaiman] on Twitter about the idea of homosexual dairy products, as he called them,” Petroff said. One day, when the truck was parked in Union Square, the two owners noticed the author waiting in their ever-lengthy line. “We were like, shit, he’s in line, we need to come up with something now, just for him!”
Fast thinking led to the purchase of some crushed-up pretzels, and a few minutes later, the treat was born. More impressive than the concoction itself, however, is the name. Knowing that Gaiman had written a book called American Gods, they whipped up the pun and added it to the menu, all while still serving other customers.
“That was our quickest non-thinking thing,” Petroff said. “The others usually have more thought.”
They once shut down SF’s Golden Gate Park
It was during Chipotle’s Cultivate Festival, and the lines were insane, even for BGIC. At one point, a parks officer approached the truck. “We clocked your line, and it’s three hours long,” Petroff recalls the officer saying. “Three quarters of the people in Golden Gate Park are in your line.” The park was forced to adopt a “one in, one out” policy, since the truck had edged it over capacity.