This isn’t the first time a chef has collaborated with a sneaker company to create a shoe specifically designed for the kitchen. Tyler Kord of No. 7 worked with Vans on a slip-on in 2014, and LA chefs Jon Shook and Vinny Dotolo also worked with Vans on six different shoes earlier this year. But Huang’s Adidas collab is made for New York City chefs in particular -- and not big-name ones.
“For me, it’s not a big chef I want to see [in the shoe], I want to see cooks, New York City cooks in this shoe,” Huang said. “That’s always the thing that I love: Running into people, whether it’s cab drivers, doormen, garbage dudes... people, working people always stop me and they’re like ‘Yo, I watched Huang’s World and you didn’t forget us and you stayed down for us.’” Huang said he “made this shoe for people who want to work in it.”
Beyond the splurge-worthy shoes and free food, Huang aims to unite New Yorkers via the Adidas sponsored pop-up. “Food is a global culture, so is streetwear, and it’s one of those things that really connects people,” Haung said. “In America, where there’s a lot of divisiveness and a lot of people trying to hang on to the differences we have, I want people to feel like you come in here and you eat Taiwanese-Chinese food, you eat Creole food, you eat Peruvian food, and we’re a lot more similar than we are different.”
Eddie Huang Been Soigne will be open Friday, September 30th and Saturday, September 31st from 6-10pm. To RSVP, follow @adidasNYC on Instagram. If you want to get your hands on the shoe, the Eddie Huang x Adidas Superstar ($150) and Adilette ($50) will debut on October 1st and launch for sale on October 8th at adidas.com/originals.
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