Maple, or the highly-anticipated food delivery service that's backed by Momofuku's David Chang, launched in Lower Manhattan on Tuesday, promising three daily-rotating lunches and dinners by professional chefs delivered in 30 minutes or less. The service comes amid an increasingly crowded -- like everything else in New York -- delivery space with the recent launches of two other on-demand food services, UberEATS and Arcade.
What's likely the main appeal with Maple is on-demand access to its lineup of some badass chefs. The food offerings are led by Maple's Executive Chef Soa Davies, previously of Le Bernardin, who collaborates closely with Chang, Maple's chief culinary officer, and Maple's Culinary Board of Directors, which includes Mark Ladner, Dan Kluger, and Brooks Headley. The result, they say, is "restaurant-quality" meals with fresh and locally-sourced ingredients that is "optimized" for delivery -- to your couch.