Imagine the candy store of your dreams, replace all the candy with cereal, and you've got Kellogg's NYC, a cereal bar smack dab in the middle of Times Square opened in 2016. The restaurant itself is high above the rest of Times Square's offering when it comes to aesthetic — minimalist decor and white-painted open brick walls make it look more like a Williamsburg brunch spot than a tourist trap. While paying box prices for a bowl of your favorite cereal might not sound appealing, there's no one else that'll top it with blueberry jam, lemon zest, limes or pistachios for you.
Food & Drink
Inside Kellogg's New Cereal-Themed Cafe in Times Square
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1. Kellogg's NYC 1600 Broadway, New York, NY 10019 (Midtown)