Well, for starters, the cafe, called simply Kellogg’s NYC, is probably the least Times Square-looking place in Times Square, even if it is located on Broadway between 48th and 49th. It's probably more akin to a cafe in Greenpoint than the M&M store, with white-painted exposed brick and minimalist modern decor.
Plus, there's a heavy-hitter behind the "elevated" cereal -- Milk Bar’s Christina Tosi, the brains behind the bakery’s famed Cereal Milk and Cereal Milk Soft Serve.
On the menu you’ll find bowls of Rice Krispies topped with fresh strawberries and green tea powder; Corn Pops with blueberry jam, lemon zest, and a pinch of salt; and several cereal sundaes -- like the Life in Color with Froot Loops, lime, marshmallows, and passion fruit jam. Each bowl of cereal can be made with either Five Acre Farms milk or Blue Marble soft serve ice cream. There's also an option to build your own.