A North Jersey pizzeria is making pizza as black as your soul: Olivella’s, located in North Bergen, is the first restaurant in America to sling pizzas made with activated charcoal.
“In Italy, activated charcoal is very popular. A lot of people use it now in ice cream, in gelato, in cocktails, everything,” says Chef Salvatore Olivella. Activated charcoal, which is extremely absorbent, has grown increasingly popular in the US as well, popping up in everything from face masks to cocktails, thanks to its other purported health benefits (like “detoxing” the body and preventing hangovers). While there’s no concrete proof that it’ll actually detox you, according to the Mayo Clinic, it can be used as an emergency treatment for certain types of poisonings.