PYT's Tommy Up says there are only 177 cards available and that he's seen "a ton" of traffic to the site where they'll be available to order. So basically get on it.
Here's exactly what the year's worth of burger madness will entail: one burger and fries per day for a year and a chance to get upgraded to a "BURGERS FOR LIFE BOSS'S CARD," which is just incomprehensible. That's a helluva lot of deep-fried Twinkie burgers. What's not included: free burgers via delivery services and gratuity for PYT servers.
As for the new LES location, Up says he wants to keep some surprises under wraps, but shared one of PYT's big plans for its NYC debut.
"We are striving to maintain surprises, as always, but I can tell you we will be making our own donuts in house for the first time, which is really mind blowing for me," Up said. "We are the only place I can think of that offers donut buns — we use Krispy Kreme now — and I can't wait to start experimenting with our own. We are going to f**k these donuts up."