Shake Shack, or the NYC-based better-burger chain that's taking over the country, announced Monday it plans to reopen its Madison Square Park flagship restaurant on Wednesday, May 20th, after closing last October for renovations and improvements. The famous shack will open at 11am, so you just might want to start getting in line now...
To celebrate the "rebirth" of its cheeseburger mothership, Shake Shack is inviting fans and other hungry people to stop by for all the fried deliciousness and even an exclusive new burger, the ParkBurger, which is topped with applewood smoked bacon and cave-aged raw cow's milk cheese sauce. They'll also be serving up a new unfiltered lager that Brooklyn Brewery has created for the occasion, SHACK PHOENIX. Oh, and the first 100 people in line will get a commemorative model of the restaurant, according to the announcement.
And because Madison Square Park is basically synonymous with dog walking, Bocce's Bakery, a longtime Shake Shack partner, will be handing out free ShackBurgerTM dog biscuits from its Biscuit Bike from noon to 2pm. Around the same time, there will be a special performance by Brooklyn United Marching Band.
“When Shake Shack renewed our lease with the City of New York, we committed to a complete renovation to restore the original Shack and prepare for the decade to come," Shake Shack CEO, Randy Garutti, said in a statement. New and improved on the inside, the Madison Square Park shack will look about the same on the outside as it has for the last 10 years.
No word yet on when the trusty live line camera will return.
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Long before Shake Shack was an international chain with outposts as far as Dubai, it was a hot dog stand in Madison Square Park. The original location is still in the park, but instead of a roaming cart, it's a large kiosk surrounded by a sea of outdoor tables. There are two lines, an express one reserved for cold orders (that would be the frozen custard and concretes -- get them, they're good) and a regular one for everything else, which includes the signature ShackBurgers, crinkle-cut fries, and flat-top hot dogs.