Los Angeles is a sushi city. There’s probably not a single LA resident without a steadfast opinion about which sushi spot is best. But in the last eight years, there’s been one name that comes up more than the others: SUGARFISH, the culty sushi restaurant group known to attract long lines for its low price points and warm sushi rice.
Now, jealous New Yorkers can finally see what all the fuss is about. SUGARFISH's first location outside of California opens today in Flatiron.
Founded in 2008, SUGARFISH comes from revered chef Kazunori Nozawa, who turned the traditional idea of a sushi spot on its head with his approachable spin on an upscale restaurant. Angelenos are known to stand outside for hours for the “Trust Me” omakase menu, which includes traditional sushi, hand rolls, sashimi, and edamame for under $40.
In addition to the same high standard of fresh fish, you can also expect the same long lines at the New York location -- the minimal two-story restaurant only has space for 43 people on the main floor (there’s an upstairs bar area to sip on sake while waiting for a table). Godspeed if you’re brave enough to wait it out.
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At the first New York (and out-of-California) location of Kazunori Nozawa's Sugarfish, sushi obsessives will find an approachable but upscale selection of over a dozen sushi and sashimi options. The cult-favorite chain is know for its affordable "Trust Me" omakase menu, which includes blue crab and toro hand rolls, tuna sashimi, and other one- and two-piece servings of sushi. The two-story Flatiron location is larger than many of New York's intimate sushi dens, but you should still expect to wait for a seat at prime dinner hours. Just don't ask for a side of spicy mayo: Sugarfish makes a point to note on the menu that they "politely decline requests for extra sauces, salt, or additional rice.”