In what seems like a move that definitely should have already happened by now, Whole Foods has officially invaded Williamsburg with a 51,000sqft space at 289 Bedford Ave, fulfilling the neighborhood’s destiny of being the bougie suburb we always knew it had the potential to be. Still, this is Williamsburg, and Whole Foods has spared no expense in making this the most Williamsburg Whole Foods there could possibly be. We got our hands on some details about the Williamsburg-exclusive offerings, from lobster-on-a-stick that you can eat while you push your cart through the all-natural salad dressing aisle to not-so-subtle references to the neighborhood’s pre-gentrification charm. Don’t forget your reusable shopping bags!
A hybrid tap room/Jewish delicatessen for pastrami & craft cocktails
Pastrami was always intended to be paired with wine on tap, right? In-store restaurant N4 will be a two-part doozy: an all-natural take on a Jewish deli (which, like every other trendy modern Jewish deli, won’t be kosher, but Jewish-style), plus exclusive drafts from Red Hook Winery on tap, and craft cocktails that use only local liquors. If you were planning on enjoying your corned beef with a liquor made outside of the five boroughs, you can excuse yourself to the nearest peasant cocktail bar.