While work was "the battlefield," both Frank, Joey, and their wives (Rita and Eileen) all grew up together, and they were good friends and cocktail buddies outside of their respective corners. But the family businesses are serious ones, and just because they were friends didn't mean they swapped steaks.
Both Frank and Joey claimed to have had each others cheesesteaks only once, during a taping of the Dr. Phil show in 1999 in a segment called "Cheesesteak Wars." The on-air pop psychologist claimed that "the Mideast crisis is nothing compared to this," which, in 2016, is decidedly insensitive. After some convincing, the steak moguls agreed to try to each other's sandwiches; both took one bite and simultaneously spit it out (unscripted, according to Frank, Jr.). Frank, Jr. also had a bite of a Geno's steak for the first time at Philly's First Cheesesteak Festival... no word on whether he spit it out then, too.