2. No assembly lines
In San Diego, it's like: "This is how we make this burrito, It's good, and that's that." You're going to order from a set menu of the staples, like "Surf & Turf" and "California," and your burrito will be phenomenal. In SF, everywhere is like a Chipotle: "What kind of meat do you want?", "What kind of beans do you want?", "Do you want the super burrito?" -- which is, obviously, a burrito with superhero powers, so YES. Our taco shop experience is just better.