Honoring a neighborhood can shower rewards back on you -- like with East 17, who with Walthamstow moved straight up the charts, or NWA, who with Straight Outta Compton moved...straight out of Compton. Fattening up the place they love, the couple behind Soho Joe.
Joe's from a husband & wife boasting almost twenty years 'zza slinging experience all over the capital; bored of outlying neighborhoods, their mutual love of Soho's vibrant scene drew them to create this brick-walled cafe filled with wooden furniture, an ornately-carved oak bar, an old piano, and one antique-style table outfitted with a huge banqueting chair, so you can eat like a king, minus the attempted poisonings and draftiness. From-scratch pizzas get 2-3 minutes in a giant wood-fired oven, and come in such varieties as the roasted red pepper/black olive Chorizo, the mountainous Joe's Special (peppers, parma ham, grilled aubergine, artichoke, basil), and the pineapple/home-roasted ham Ananas, which is apparently French for "Hawaiian". Things are not quiet on the sandwich front, with baguettes including ham-on-the-bone/cheddar/vine toms, chorizo/manchego, and hummus/roasted red pepper/rocket, all made with a particular French sourdough that took "over a year to find" -- possibly because it was on the lamb.
For your mental health, there's a selection of beer and wine, plus, from Italian java giant Lavazza, an espresso blend made exclusively for Soho Joe -- a substance that'll help you stay Up All Night without saying F*** the Police.