Innovative Moviegoing: ShowPlace ICON
Beyond the food and drink, what Charles truly appreciates is the assigned seating, a theater policy he also ran into when he lived in Korea. "Fifty percent of your moviegoing experience is making sure you’re in the theater at the right time -- if you get there late, you and your friends aren’t sitting together. With the Icon, if my movie is at 7pm, I leave the house at 7pm. I don’t have to worry about anything." Except whether or not that evil Conjuring doll is going to kill you.