Stop saying everything is "big"
Yes, Texas is a big state. The notion that everything is bigger here is something of a cliché. But building a whole marketing campaign around it is just making us look kind of... well, ridiculous. What EXACTLY is so big about this place, anyway? The barbecue-induced waistlines? The traffic jams? Enough already.
Enough with the construction on weekend nights
Okay yes, the aforementioned traffic is a problem, but so is running into road work at 9:30pm on a Saturday night when you're late for a dinner that started at 7pm, because you were stuck in another construction zone earlier. Save it for the weekdays, when it can be used as an excuse for being late to work.