Being king is the best: everyone has to love you despite you being fat, old, and dressing in ridiculous flowing sequined jackets -- oh wait, OK, BB'ing King is the best. At least rule your own web domain, with King of the Web
Branding itself as "online reality entertainment" and now launching below radar, King's a virtual popularity contest which pits the self-proclaimed awesome/weird against one another to see who can create the most-liked profiles (complete with pics/video) and earn cash prizes (currently: a G) by winning titles like "Fail King", and "Talent King", which's also what weirded-out chatroom users typed to Elvis after he got gross. Current competitors (friends and family) include
Blondz-R-Betr: This pair of fair-haired youngsters uses clips from Romy and Michelle and Clueless to prove "there's a lot more to winning than just being smart", with which John Daly agrees "presactly"
Steve Fischer: Currently running with 167 votes, this pro snowboarder asserts he's "really really funny and just overall awesome", and actually beat Shaun White at the '07 X Games; though given it's 2011...it's a good thing he's really really funny
Bad Pause: This pic-based profile's comprised of photos taken at the most hideous time possible, including Alex Trebek looking ominous, and the host of The Bachelor looking completely spazzed, meaning he probably just heard Brad was coming back for a third season. When will he find love?
The anointers of web succession are offering up free early access to the first 50 Thrillist readers to hit the site, enter the secret password, and build out a sweet profile -- meaning just like BB, you can make yourself popular via spending a ton of time solo'ing.