Crazy-ass billboards are nothing new in LA; Angelyne's famous from 'em, you've seen The Room because of them, and Bijan must be, like, one Bugati less-rich because of them.
But the one that popped up on Highland that reads, "Steve, we're sorry about the donkey. Please come back to work," meme-style, on a photo of a dude looking hopeless in the middle of the desert, is fascinating like no other, and begs so many questions. Mainly, who is Steve? What donkey? How much did his co-workers shell out for this billboard? Is it all just a weird hoax? We tracked down the dude responsible for the billboard, John Long, for answers:
Jeff Miller: So, uh, we have a lot of questions...
John Long: "Let me give you a little backstory: my company is Buddha Jones, and we do advertising for films and video games -- trailers, ads, that sort of thing. We got a second building recently, on Highland. One of the perks of this building is that they have a billboard, which we have the opportunity to use X number of weeks a year. We thought, "Wow, we can do anything we want with this billboard. We can advertise ourselves in a conventional way, or we can do something that makes people's drive in the morning more interesting. We opted for the second option."