For a long time, it was unclear exactly what type of streaming service Apple was hoping to launch. As services like Netflix, Hulu, and Amazon Prime continued to their expand their offerings, and companies like HBO and Disney announced ambitious plans, the tech company behind the iPod, iPhone and iPad appeared to be playing things very close to the vest. We expect secrecy from Apple, but this felt especially extreme.
After announcing a slate of pricey-sounding, star-studded shows at the March 2019 live event, the company declined to reveal some pretty basic, seemingly important details about the service. Like, how much it costs and where to actually get it? You know, the type of information that can help consumers figure out if this is really something they want to spend their money on. If there really is a streaming war going on, it felt like Apple was walking into the battlefield with potentially dangerous levels of confidence.
Well, the details have arrived. During September's live event, which also included updates about the Apple Watch, a new iPad, the iPhone 11, and unwanted and unneeded "slofies," the company finally got down to business on pitching their secret streaming service to the public. Here's everything we know so far, with updates likely to follow as the premiere date draws closer.