That was followed by the parade of stars, getting the crowd amped up for the aforementioned series. Other Apple shows that got presentations included Spielberg's Amazing Stories, a sci-fi anthology that's reviving his NBC series from the '80s; Kumail Nanjiani's Little America, a different anthology about the immigrant experience in America based on true stories; and a new Sesame Street program focused on teaching kids to code called Helpsters. Big Bird took the stage for that presentation, along with a Muppet named, appropriately, Cody. What the event did not offer was much in the way of actual footage, instead relegating what they had t a minute-and-a-half reel. In that it was possible to catch brief glimpses of the The Morning Show and See, along with blips of Hailee Steinfeld's spin on Emily Dickinson, the mystery starring The Florida Project's Brooklynn Prince, and Sundance acquisition Hala.
Winfrey made for the grand finale. She spoke about her nonfiction projects -- Toxic Labor, about sexual assault and harassment in the workplace, and an untitled series looking at mental health -- and teased that she and Apple are working on "building the biggest, the most vibrant, the most stimulating book club on the planet." Part of that would include live streamed conversations between Winfrey and authors, but, as for the rest, it's unclear how it will manifest.
Notable names were spread throughout the Steve Jobs Auditorium, even if they didn't get the mic. On the livestream, the camera caught Chris Evans, Aaron Paul, and Jada Pinkett Smith, among others. And indeed, those famous faces appear to be key to Apple's strategy: Hook customers with both brand loyalty and celebrity appeal, touting premium cable (or better) quality. But Apple still needs to actually debut something to argue the case that it's producing must-stream TV. For that, we'll still have to wait until fall, when it starts releasing its original programming.