AVI-8 Flyboy Collection NATO Watch Box Set - $139
You don't have to be a history buff to appreciate that the watchmakers at AVI-8 name most of their watches after WWII-era fighter planes. The folks at AVI-8 are aviation-obsessed, and for good reason. (Get it? AVI-8 = "aviate"...)
"We are watch and plane enthusiasts," says AVI-8 CEO Drew Deters, whose grandfather piloted a bomber during World War II, "and [we] couldn't find any pilot watches we loved that weren't too expensive, so we decided to design our own line."
While they make timepieces christened after planes — like the Hawker Hurricane and Lancaster Bomber — today's Investment is named for the pilots themselves: Flyboys. (Though to be fair, women flew too.) We have a larger AVI-8 collection, but this piece — the very versatile Flyboy — features three swappable NATO straps.