If you like what Bear Grylls is all about, you'll probably enjoy this show, and fans of his culinary adventurousness won't be disappointed. "On these journeys you need to eat, you need energy. So every single journey we're digging up something, snakes or worms or whatever, and also it's kind of fun for the guests. They're kind of half terrified of it, but kind of half want it.
"It's second nature for me. I always keep a handful of maggots in my pocket to feed to kids when I see them around," he jokes. This consistency and jocularity explain at least part of Grylls' durability, and Facebook is betting that the "Bear Grylls fans vs. Facebook users" Venn diagram features a significant overlapping segment -- it makes sense given Facebook's ubiquity that the hardcore Grylls fans are out there, looking for new adventures to consume via computer or phone. "Since day one, the message has been the same, which is: love the outdoors, live your adventures, protect what you have, and share it together," Grylls says. "The platform's changed, the reach changes. But the message is the same."
And boy, have the platform and reach changed. With the proliferation of social media and streaming services has come the relative dwindling of the opportunity to produce "mega-hits," a phenomenon that's sent companies like Amazon on quixotic quests to find their own Game of Thrones. But on a practical level, Facebook knows fighting this phenomenon is spitting into the wind, so the goal has become developing dedicated pockets of fandom. It's why Ricky Van Veen, Facebook's head of global creative strategy, said, "A show should activate a community -- a psychographic or demographic or affinity group or a new community formed around a show," and why Variety claimed his mantra is, "Every original program that lands on the Facebook Watch platform should spark its own Facebook community." Like the spark from a flint catching on a pile of dry tinder, providing fire to keep survivalists warm at night.