The company Ben Cooper, Inc. went after was Walt Disney. In the late '30s and throughout the 1940s, the Cooper brothers began building up their Halloween costume catalog, producing Disney characters such as Snow White, Sleeping Beauty, and, of course, Mickey Mouse. The move, Ira suggests, established them as the premiere Halloween costume company.
With Disney on board, Ben Cooper, Inc. was able to license iconic characters from radio and the emerging television industry, with Davy Crockett and Superman joining the string face family. And as the company's catalog expanded, so did Ben and Ira's imaginations. In trying to stay innovative every year, Ben and Nat created lines of costumes such as the "Hairy, Scary" line, "Creature People," and "Glitter Glow."