If you'd declared a decade ago that music videos would be the most popular format on YouTube, you'd be gently maneuvered back to your room, given your meds, and told to resume your knitting project -- you always feel better when your hands are engaged.
But here we are: It's 2018, and music videos consistently rack up more views than any other "viral" hit, with the 10 most-viewed all cracking 2 billion and Psy falling behind Wiz Khalifa and Luis Fonsi in the race for Most Popular YouTube Video EVER. Turns out you weren't delusional about your media predictions!
Our project here, however, is not merely a popularity contest. The videos below showcase the best collaborative work between artists and directors, a list we'll update regularly throughout the year. While most matters of taste are subjective choices filtered through a funhouse mirror maze of cultural and personal experiences, you'll find that these selections are objectively correct by any reasonable standard.
Catch up on the best music videos of 2017 here. In it for the music? Check out the best new songs here.