Rarely do filmmakers approach the topic of moviemaking with the combination of unbridled joy and punchy humor as Dolemite Is My Name, an endearingly sweet biopic about multi-talented comedian and independent film producer Rudy Ray Moore. As played by Eddie Murphy, Moore displays a savviness for noticing an opening in the 1970s entertainment market -- early on, he exists a screening of The Front Page and observes that it's got "no titties, no funny, and no kung-fu" -- and then creating the exact type of product he'd like to see. That means plenty of nudity, jokes, and, yes, some over-the-top kung-fu. In its brisk runtime, Dolemite Is My Name shows Moore solving a series of technical, economic, and artistic challenges: dealing with an egocentric director (a hilarious Wesley Snipes), securing financing to pay an inexperienced crew, and, finally, acquiring a distributor for the project he poured his life into. Like they did with 1994's Hollywood outsider character portrait Ed Wood, screenwriters Scott Alexander and Larry Karaszewski pack the story with charming period details and fascinating bits of pop culture trivia, which director Craig Brewer's camera carefully glides over, but the movie belongs to Murphy, who moves through each scene with total command of his craft.