The clientele: Jack White stalkers, colored vinyl collectors, guacamole eaters
From the White Stripes to the Racounters to his guacamole recipe, Jack White's influence on pop culture is undeniable. Third Man is the physical incarnation of all things White, from serving as a place to score his entire discography and all the merch you could imagine, to a storefront hawking limited-releases recorded at his nearby studio. If you're in the market for a three-color vinyl single, this is your destination, but casual listeners are still guaranteed to find a rare release from an artist they love.
The clientele: Old-school Portlanders who refuse to adopt to new technology, new-school Portlanders who insist that everything sounds better on vinyl... basically, between the two, the entire population of Stumptown
Because Portland is Portland, it's a city that's packed with great record stores ranging from niche and elite (Mississippi Records) to kitchen-sink (Music Millennium) to goddamned food carts converted into record stores because, again, Portland. Jackpot manages the task of landing somewhere in the middle, with extremely well-stocked, cross-genre stacks that maintain the cred needed to get respect in a city known for being too cool for you. In addition, Jackpot has its own reissue-focused label, meaning it's not just selling old-school groups like the Wipers and the New Dawn: it's preserving them for future generations.