If you spend enough time on Twitter, you've likely encountered the type of user who appears to spend most of their time on the platform directing their righteous anger at the company's CEO, Jack Dorsey. He's known as "@jack" on the site, which he co-founded and launched in 2006, and the frustration directed against him often takes the form of (mostly reasonable) demands like "@jack needs to get rid of all the Nazis on Twitter" and "@jack should ban Donald Trump." Presumably, these highly active posters believe that Dorsey is listening to their feedback or, at the very least, occasionally seeing their grievances. Why else would they continue to send him messages?
On some level, "Smithereens," the second episode of Black Mirror's latest season, is about a guy who really wants to get the attention of a Dorsey-esque tech entrepreneur. Like "The National Anthem," the Season 1 episode about a Prime Minister forced to have sex with a pig on national TV, "Smithereens" takes place in a version of reality that's conspicuously similar to our present. There are no major technological leaps like you might find in the other new episodes and there's no Bandersnatch-like formal experimentation going on. The two powerful companies in the episode, a social network called Persona and a micro-blogging platform called Smithereen, are direct analogues to real-life entities, Facebook and Twitter. The broad outline is plausible even if the exact details aren't always believable.
Chris, played by Fleabag's "hot priest" Andrew Scott, works for the ride-sharing app Hitcher, a clear riff on services like Uber and Lyft. In between jobs, he attempts to grab moments of stability and inner-peace by using a meditation app, which gets interrupted in the opening minute by the "ping" notification that lets him know a pedestrian needs a ride nearby. He's parked in front of the London skyscraper that holds the offices of Smithereen, but after some light banter, Chris finds out that his passenger doesn't work for the company. She does make a comment that the company has "their own spa," the type of amenity that "Billy Bauer money" can get you. A worker-bee in the gig economy, Chris doesn't have access to "Billy Bauer money."