While some residents cowered, others capitalized; Ott, who weeks before spoke out about the fiction, now found himself in the Burkittsville postcard business. "Yesterday I sold about a hundred," he said that August. Local artist Margaret Kennedy painted the movie's logo on T-shirts and sold them out of her Main St art gallery. After a fan posted photos of stolen Burkittsville cemetery dirt online, Linda Prior Millard and her 81-year-old mother Louise started selling "Blair Witch rocks" for $5 a pop. The Priors also made their own "stickmen" figures -- both full-size and refrigerator magnet versions. By the end of August, Linda managed to finally see the movie. "I thought it was pretty stupid," she said.
Mayor Brown remained cautious. That October, Burkittsville officially moved trick-or-treating night off of October 31st so the children could grab their candy "without outsiders being involved." Brown eventually conceded to The Blair Witch Project's impact on Burkittsville history by putting a copy of the film in the official town record and welcoming film enthusiasts. "We are friendly to [the fans]," Brown said, "and they, for the most part, have been courteous to us." Across the street from the mayor, someone had nailed a sign to a telephone pole that read "THE BLAIR WITCH PROJECT IS TOTAL FICTION." Still, reports indicate that Burkittsville visitors trespassed on residents' private property, videotaped people against their wishes, and caused minor property damage, including a pentagram graffitied on the side of the church. Even residents playing nice were chastised; Deb Burgoyne let curious tourists use the restrooms in her house until someone accused her of jeopardizing her children's lives by living in a town where a witch historically hunts children.