While there's little monetary gain in GIF virality (the original video is the property of CBS Interactive), being a famous meme does help with Scanlon's current project, Cloth Map, a Patreon-supported video series that examines the "similarities between cultures through the lens of games." You can't write his name without an obligatory parenthetical: Drew Scanlon (aka The Blinking White Guy). "That can only help," he says, "in terms of reach."
The fame also comes with a reminder. "When you're on camera so much, as part of your job, you develop a sort of filter," he says. "Or at least a sort of awareness of what you're saying." If you slip up, the internet lets you know. Users can sometimes take comments, or in this case, facial expressions, out of context. Thankfully, Scanlon's is fairly innocuous. "[Memes] can be really useful and interesting forms of expression," he adds, noting that they're almost like a language that has developed on the internet. When you're talking to someone in person, for example, you can respond with body language that contains nuance or subtext. You couldn't really do that in the days of AIM. Now? You can. Scanlon just hopes that -- like many good things on the internet -- his face isn't one day used for evil.