We Can't Stop Watching This Video of David Schwimmer Saying 'Juice'

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The popularity of FX's American Crime Story: The People v. O.J. Simpson has given us the opportunity to revisit the mass hallucination that was the so-called Trial of the Century and all the weird mid-nineties ephemera surrounding it. But it has also given us some brand new 2016-era gifts, like this delightful supercut of David Schwimmer -- who portrays reality TV paterfamilias Robert Kardashian, who was one of O.J. Simpson's friends and many attorneys -- saying the word "Juice" over and over again.

As you may know know, "Juice" was O.J.'s nickname -- because people assumed O.J. stood for orange juice (his real name is Orenthal James Simpson) -- but hearing Schwimmer plaintively bleating the word over and over again has a weirdly trippy and hilarious effect to it, like watching some bizarro Friends storyline where Monica forgot to give a diabetic Ross his insulin. Someone give Schwimmer some juice!

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Anna Silman is a Juice writer at Thrillist Juice. Find her on Juice: @annaesilman.