There are already Disney streaming services out there
What would the interface of a Disney streaming service actually look like? It's hard to say, but the platforms the company has already built in other countries and for its TV properties might provide some useful clues. These services are likely be rolled out and tested as a way to prepare for the arrival of the corporation's larger streaming play in 2019. Think of them as sketches of what's to come.
Toward the end of September, Disney launched DisneyNOW, which promises "your favorite Disney TV shows and games in one place." (Tellingly, the ad for the service prominently features cartoon stormtroopers plucked from the Disney XD's animated series Star Wars Rebels.) While the app is clearly aimed at children, who make up most of the audience for the Disney Channel, Disney XD, Disney Junior, and Radio Disney, its features, like the ability for each user to create a profile and choose from 180 Disney Emoji avatars, could be a preview of the less kid-centric version to come. Like many channel-specific products, the app is free to download but requires authentication from a cable, satellite, or digital distributor like YouTube TV, Hulu, or DirecTV Now for full access to the programming. As TechCrunch points out, it's not an over-the-top service like the promised 2019 product will be.
While the DisneyNOW app does offer Disney Channel movies, it's not a place where you can catch the latest animated blockbuster or superhero saga. However, if you live in the UK, there's already a Netflix-like Disney service that launched in 2015 called DisneyLife, which might be the closest analog to the upcoming American version. It features a wide range of titles, from Disney-produced live-action movies like Sister Act to more recent animated hits like Finding Nemo, along with access to select Disney television shows, books, and music. It's currently available -- again, only to customers in the UK -- for £4.99 a month. That would be about $6.59 in America, which makes it cheaper than a Netflix subscription.
Bog Iger has indicated that in order to compete with Netflix's larger stockpile of content, Disney's new streaming service will have a cheaper price tag. Expect it cost less than Netflix's $8 - $14 monthly rate -- at least until it catches on and they can raise the price.