In the WrestleMania 23 storyline, McMahon and Trump agreed to each select a surrogate to wrestle on their behalf. It would be, as WWE commentator Jerry Lawler shrieked, "the Battle of the Billionaires." Trump raised the stakes further, declaring it a "Luchas de Apuestas," or "gambling fight": whichever man whose wrestler lost would have his head shaved bald. "All right!" said Lawler. "How many of you people want to see a hair match between McMahon and Trump?!"
Everyone did. What's more, they wanted Trump to best the WWE honcho, as evidenced by the chants of "Donald! Donald!" that heralded the magnate as he made his entrance to the Apprentice theme song with a beautiful woman on either arm. With McMahon applying himself wholeheartedly to the role of the heel, Trump was carefully arranged to be the audience favorite.
The "Battle of the Billionaires" led to one of the more surreal scenes in the history of WWE: Donald Trump in the ring with Vince McMahon, Bobby Lashley, and the "Samoan Bulldozer" Umaga (signature move: high-speed thumb-thrust to his opponent's throat), and Stone Cold Steve Austin energizing the audience with a follicular-themed rant:
"Someone's gonna get a haircut! I'm not talking about a flat top. I'm not talking about a buzz cut. I'm not not talking about a crew cut. No one's getting 'a little off the top,' and no one's getting their damn ears lowered. Someone's gonna get their head shaved bald at WrestleMania -- and that's the bottom line, 'cause Stone Cold said so."
Each time things took a turn for the violent, it happened the same way: Trump would seethe and stew, then suddenly ignite. To the astonishment of audiences and the glee of the WWE crew, Trump wasn't shy about getting physical for the role. On Raw, he shoved McMahon in the chest, sending all 248lbs of the guy towards the canvas in an Olympic backwards somersault. At a WrestleMania 23 press conference at Trump Tower in New York, Trump abruptly walloped McMahon in the face, halting the proceedings.
These outbursts were tame compared to what unfolded ringside in Detroit for WrestleMania 23. Incensed by how the Umaga and Lashley match was progressing, and cheered on by his personal posse of Miss USA, Miss Teen USA, and Miss Universe, Trump snapped, crash-tackling a flabbergasted McMahon to the ground.