Make no mistake, the Thrones audience relies on the hard work of the wiki contributors: According to a publicist for FANDOM, when the Season 7 premiere "Dragonstone" aired on July 16, the GoT wiki site experienced 976,697 unique "sessions," with 134,135 of those occurring at 10pm EST after the episode aired on the East Coast. During that peak, the GoT wiki accounted for 16% of the website's overall traffic, which includes 385,000 separate communities. They've seen a growth of 25.48% in sessions compared to last year's premiere, which suggests that the site's reach, along with the show's popularity, is growing.
That's exciting news for HBO and the investors in FANDOM, but it's less clear how it benefits the wiki contributors themselves. The writers I spoke and corresponded with did seem genuinely excited about their work. "I love writing," writes Shane Jacobus, a 33-year-old contributor who goes by the username Shaneymike. "And I love having wiki as an outlet to help me keep up my writing skills, and provide the public with a detailed analysis of the show." Similarly, Kevin Carney says he simply enjoys doing it. He also cites the discussion boards as an entertaining way to discuss theories, speculate about the show, and interact with other users. It's fun.