We've noticed people talking a lot lately about gingham. It makes sense — gingham is today's go-to shirt for guys, and has been has been around for a long time. You've spotted gingham beneath your high school English teacher's sweater vest, on celebrities in magazines, on television characters, on subway-commuting men, guys enjoying the weekend. It might just be the perfect shirt. You've gotta have at least one.
Gingham goes well with a suit, but is made to have its sleeves rolled with the same precision and care a French baker rolls expensive croissants. Gingham is modern, it's endlessly handsome, and it's everywhere. It's worn by Average Joes (like young dads, who accessorize with baby bjorns, babies, and crusty puke) and on powerful men (the shirt Obama would wear if he didn't spend so much of his vacations shirtless). Years in the future, your son will wear this shirt on his first date.