Unsurprisingly, actual Instagram influencers have been recruited by media outlets to comment on the film, producing content that websites likely hope they will share as well. Many of them seem to dig it, likely enjoying it in the same way Silicon Valley CEO's celebrate the HBO series that playfully mocks them. "From what they showed in the movie I definitely thought Taylor’s feed was curated well," one Instagrammer told The Cut. Another found the movie so powerful she didn't even want to open her phone afterwards. But some have notes.
"I think the producers should have had a few influencers behind the scenes because I laughed at some of the things," said fashion blogger Rosa Crespo in an interview with Cosmopolitan. "I was like, 'I would never post this.' It was kind of lame. 'The couple that yogas together stays together.' Maybe in 2011. But not in 2017. You could tell they didn’t know the industry well."
The influencer's comment might sound silly but it acknowledges a truth: Ingrid Goes West was not made for the trendsetters, tastemakers, and insiders who have bought into Instagram as a way of life. Like David Fincher's The Social Network, it's a movie that looks at its subject from a distance, casting a harsh eye on its characters' choices and never allowing them to escape the digital prisons they've built for themselves. Even if the details are askew and presented from an arch comedic angle, it's rare to see a contemporary movie so fully engage with the mundane ways technology affects behavior. Millions of people spend hours and hours staring at their phones everyday, so it only makes sense that Hollywood would produce movies that reflects that truth.
At the same time, even Ingrid Goes West can't resist putting a filter on its representation of addiction. Though the visual palette of the film mimics the sun-kissed glow of a perfectly captioned Instagram photo, the ending, which feels like a cynical poke in the eye, refuses to go along with Instagram's cheery aspirational tone. But it also doesn't gut you. It could've been bleaker. Instead of truly diving into the abyss, it pivots to greener pastures.